My name is Zay Brown, and in 2020, amidst the challenges of the pandemic and personal hardships including homelessness, I founded APESHTCLOTHING. This venture began when I encountered a print shop owner who offered to produce my shirt design at no cost, contingent upon his approval of the design. This initial collaboration led to the production of 30 shirts, which remarkably sold out within a single day.

In 2021, I had the fortune of meeting Guy Rabich, who quickly became not only a dear friend but also a pivotal figure in the growth of my brand as its ambassador. Guy’s unwavering support and dedication played a crucial role in expanding the brand’s visibility and success. Tragically, on January 1, 2022, Guy passed away. Motivated by his memory and legacy, I made a commitment to fervently pursue the growth of APESHTCLOTHING, dedicating its progress and ethos to his memory. This dedication has fueled my passion and drive, propelling the brand forward with renewed purpose and vigor.